Job Description
Job Description for a Marketing Manager at Always Dial**, focusing on digital marketing and brand promotion, with a strong emphasis on Bihar’s market:
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### **About Always Dial:**
Always Dial is a fast-growing [describe company – e.g., telecom service provider, digital solutions firm, etc.] committed to delivering innovative and reliable services. We are expanding our footprint in Bihar and need a proactive **Marketing Manager** to drive brand awareness, customer acquisition, and digital engagement.
### **Key Responsibilities:**
1. **Brand Promotion & Market Expansion:**
- Develop and execute **hyper-local marketing strategies** to boost Always Dial’s visibility across Bihar.
- Organize **on-ground campaigns, roadshows, and retailer engagements** in key districts.
2. **Digital Marketing & Lead Generation:**
- Run targeted **social media campaigns (Facebook, Instagram, WhatsApp, YouTube)** to attract customers.
- Manage **Google Ads, SEO, and influencer collaborations** for online brand growth.
- Create engaging content (videos, posters, testimonials) in **Hindi/Bhojpuri** for local appeal.
3. **Partnership & Distribution Network:**
- Build relationships with **local retailers, distributors, and telecom partners** to expand reach.
- Train and motivate sales teams/agents to promote Always Dial services.
4. **Performance Tracking & Analytics:**
- Monitor campaign ROI using tools like **Google Analytics, Meta Ads Manager**.
- Adjust strategies based on customer feedback and market trends.
5. **Political/Election Season Strategy (If Applicable):**
- Leverage election periods for **tactical branding** (sponsorships, candidate tie-ups).
- Deploy **SMS/IVR campaigns** for mass voter/customer outreach.
**Skills & Qualifications:**
- **3+ years** in **FMCG, Telecom, or Digital Marketing** (Bihar market experience preferred).
- Strong understanding of **Bihar’s rural/urban consumer behavior**.
- Expertise in **social media ads, Google Ads, and offline branding**.
- Fluency in **Hindi & Bhojpuri/Maithili** (written/spoken).
- Willingness to **travel 70%+ time** across Bihar.
### **Why Join?**
- Competitive salary + travel allowances + performance bonuses.
- Opportunity to lead marketing for a growing brand in Bihar.
- Work with a dynamic, fast-paced team.
**Apply:** Send your resume to **[Your Email]** or WhatsApp **[Your Number]** with subject **"Marketing Manager – Always Dial"**.
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### **Customization Tips:**
1. If Always Dial is a **telecom/digital service**, highlight **SIM/plan promotions**.
2. For **election-linked campaigns**, add **voter data targeting** strategies.
3. Mention **specific KPIs** (e.g., "Increase app downloads by 30% in 3 months").
Would you like to refine any section (e.g., add more technical skills or local district tactics)?
Requirements
**Skills & Qualifications:**
- **3+ years** in **FMCG, Telecom, or Digital Marketing** (Bihar market experience preferred).
- Strong understanding of **Bihar’s rural/urban consumer behavior**.
- Expertise in **social media ads, Google Ads, and offline branding**.
- Fluency in **Hindi & Bhojpuri/Maithili** (written/spoken).
- Willingness to **travel 70%+ time** across Bihar.